You have a great website and you have done everything to drive traffic to your website. People are watching your website and they really appreciate your efforts.BUT
Then your products are not getting sold. Your services are not getting looked at. You are not getting enough Leads and Enquiries
Sounds like a typical everyday problem. That’s where sales conversion optimisation comes into play, but what is sales conversion optimisation and why is it so important?
SEO (search engine optimisation) increases the number of visitors who find your website via keywords and search phrases. Conversion optimisation or conversion rate optimisation (CRO) increases website leads and sales and ensures that those hard earned visitors become customers and buy your product or service.
The number of visitors who find and then leave your website, also known as "bounce rate" is a major indicator that you need to improve your conversion optimisation. Bounce rate percentages can be found in Google Analytics and is a good place to start. What is the benchmark? What is the use of your website if you are at a bounce rate of 90%?
Converting traffic to sales is not a given, therefore its essential to make your website user friendly with headlines, images and content to help convert more visitors into customers using the same amount of traffic.
To find out what conversion optimisation works for your customers, generally involves testing several approaches to uncover the best way to increase conversion rates on a website, for a marketing campaign or a landing page. As online competition has grown over the years, websites are competing for the same customers, by utilising conversion rate optimisation you can keep those customers.
Sales Conversion optimisation doesn’t just apply to websites but all online presences including blogs, landing pages, shopping outlets on third party sites and social media sites. When you get it right, conversion optimisation can be one of most effective ways to grow your business and profits.