Great trustworthy team. I have been working with them for a long time and find them way ahead of other teams that I have worked in past whether it’s locally or abroad. I have worked with them on different projects, some were simple and some of them were complex, but they continue to deliver amazing work. I am very pleased with our association and will continue to work them with Hit4SEO on many more PPC campaigns and web development projects in the near future!
Pay Per Click (PPC) a.k.a is advertising through the search engines such as Google, Google Partners, Yahoo and Bing. The advertiser pays a cost every time a person clicks to visit your website or calls your phone number that appears on mobile devices. Those little advertisements you see in form of text ads or banners every time you go online on the internet. That is PPC aka Pay per click advertisements. Its a fairly inexpensive form of Advertising on the internet.
Would you rather spend your advertising budget on a hoarding on a road visited by 1,00,000 random people who may or may not want your service or product, or would you rather spend that budget on 10,000 people who are already interested in the services or products you are offering? Welcome to the world of Targeted advertisements. When you post an advertisement for your business in a newspaper, it gives you visibility, however what is the point if a 10 year old kid looks at your advertisement especially when your product is for the age group of 30 and above?
Unlike traditional advertising where you can reach a broad audience (which is great for branding) we set up our PPC campaigns to show your ad for specific keywords that buyers are searching for. This maximizes your advertising dollars. It gets your company in front of the audience already interested in the products or services that your business is offering. Furthermore PPC with Hit4SEO virtually guarantees you targeted results.
Secondly, PPC marketing with conversion tracking and website analytic set up will help determine what is working and what is not. Conversion tracking refers to tracking every time someone visits your website through PPC that converted into a lead. This helps determine what keywords are the most effective in the long term. When they don’t convert we can look at the web analytics to determine what the best conversion optimization strategy will be.
Our Team is well experienced, qualified and are natural experts in setting up and monitoring PPC campaigns. We not only ensure that your audience is targeted but we also keep a close watch and create multiple campaigns upon the search criterias.
The key factor in PPC marketing is to be as much targeted as possible in order to stop the bleeding of your campaign budget. This is something Hit4SEO specializes in.